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Prof. Wiwiek Rabiatul Adawiyah, M. Sc., Ph. D.

Prof. Wiwiek Rabiatul Adawiyah, M. Sc., Ph. D. was born in Sumbawa in December 1970. She finished her bachelor's degree in Accounting at the University of South Australia (1994), master's degree in Management at the University of Lincolnshire and Humberside, U. K. (1998), and doctoral degree in Management at Universiti Utara Malaysia (2012). After being lecturer at Universitas Jenderal Soedirman since 2003, Prof. Wiwiek Rabiatul Adawiyah, M. Sc., Ph. D. was inaugurated as a professor in 2019.

In her scientific oration entitled "Building Quality Work Life Based on Islamic Spirituality Values", she said that the value of Islamic spirituality helps the process of balancing employee life at three levels, namely individual, group, and organization. Achieving this balance can help achieve optimal work results. Quality work life will be achieved through achieving a balance between personal and work life, spiritual and physical life, and individual and collective life. This will increase job satisfaction and employee commitment thus benefiting the company in the long run. Therefore, organizational policies in managing human resources must not abandon the value of spirituality.

In line with this, Prof. Wiwiek took her focus and expertise in the field of quality management. The decision was purely based on her passion and expertise in the field of management in general, for example, the performance of MSMEs, human resource management, entrepreneurship, and so on. A lot of her research has been booked into a special modeling/guide. In fact, one of her researches was used as a reference by the Dompet Dhuafa organization.

In addition to being an active reviewer of international and national journals, she is also carrying out other mandates, namely as Chairperson of the Indonesian Economists Association of Purwokerto Commissariat, Islamic Economists Association of Unsoed Commissariat, Sharia Economics Division of MUI Banyumas Regional Branch, assessor of the National Accreditation Board for Higher Education, and assessor of the Self-Accreditation Institute for Business Management Economics and Accounting.

Dr., Yanuar E. Restianto, S.E., M. Acc

Dr. Yanuar E. Restianto, S.E., M. Acc was born in Purwokerto on January 15, 1975. He took his undergraduate education at Jenderal Soedirman University in the field of information systems, continued his master's education at Gadjah Mada University in the field of Auditing, then continued his doctoral program in information systems and auditing at Diponegoro University.

The following are the titles of research conducted by Dr. Yanuar E. Restianto, S.E., M. Acc, namely the Downstreaming of Organic Coconut Sugar Products in Go Digital MSMEs to Meet Export Market Needs (2022), Microfloriculture-Based Creative Economy Product Development to Support Ecotourism and Downstreaming Digital Economy (2022), Development of Commerce Campus Learning through Learning Management System (LMS) for Job-Ready Youth in the Field of E-Commerce to be Recruited by MSMEs (2021), and Application of Financial and Accounting Information Technology to Small Micro Enterprises as a Form of Development of Quantity and Quality of Finance Based on Local Wisdom (2019).

Yanuar E. Restianto, S.E., M. Acc has also published a number of scientific articles such as Antecedents to Continuance of Use Intention of Adopting Learning Management System (LMS) in E-commerce Learning: Implementation of IS Success Model in 2022 in the journal Quality Access to Success, A Development Needs Analysis and Perceived Usefulness of Learning Management System (LMS) in E-commerce Learning for Youths in 2021 in the journal Prosiding International Sustainable Competitiveness Advantage. In addition, there is also research with the title Local Wisdom Of Micro, Small, And Medium Enterprises Electronic Finance in 2021 in the journal ICOR 5.

Prof. Dr. Suliyanto, SE, MM was inaugurated as Professor of Marketing Management at the Faculty of Economics and Business (FEB), and is the 60th Professor of UNSOED.

In a very dynamic environmental condition, where the intensity of competition is getting tighter, market turbulence and technology turbulence are very fast, traditional adaptive marketing strategies such as relationship marketing are no longer sufficient to be relied upon in winning the competition, so there is a need for a more personalized and comprehensive adaptive marketing strategy, not just adjusting to the market and its competitors.

According to Prof. Suli, this more personal and comprehensive adaptive marketing strategy is called Mimicry Marketing Strategy (MMS), which is a way to win the competition and seize the market by adjusting physical and behavioral behavior both to the microenvironment (consumers, competitors, suppliers, intermediaries) and to the macro environment (competition intensity, market turbulence and technological turbulence). "Marketing is an art, so the successful application of Mimicry Marketing Strategy (MMS) is determined by the personality of the salesperson," he explained.

Never back down, never give up!

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